Project overview
In collaboration with Landscape Archtiects Macgregor Smith and funded by the Crown Estate, this project has revitalised Heddon Street, a relaxed dining enclave just off Regent Street. Through the installation of custom planters and thoughtful landscaping, we were able to add a splash of colour and enhance greenery, creating a more inviting atmosphere for visitors to the area. This collaborative project blends biophilic design with creativity to enhance the streets visual and social appeal.

Goal
This collaborative project aimed to brighten up the popular dining and shopping spot by integrating nature into the urban landscape. The goal was to create more welcoming spaces for both businesses and visitors, encouraging footfall all year round.

Scope
The project involved the design, fabrication, and installation of bespoke planters, developed in collaboration with landscape architects Macgregor Smith and funded by the Crown Estate. The plant selection was curated to enhance user experience by focusing on visual impact but also on seasonal adaptability and sustainable environmental value.

Solutions
To begin the transformation of Heddon Street, a series of coordinated solutions were implemented. Colour rich planters were designed, painted and installed alongside strategic greenery that redefined the streetscape. Biophilic design played a key role in shaping the atmosphere, creating a sensory-rich space that supports both commercial activity and visitor well-being.
Bespoke Planters
Green Booths
Seasonal Planting

Impact
The transformation of Heddon Street has made it a more attractive, comfortable, and memorable place to dine and socialise. The design promotes wellbeing, boosts the commercial appeal, and strengthens its identity as a modern street. The incorporation of nature within a urban setting enhances the feel and environmental quality of the space.
Improved Wellbeing
Customer Engagement and Footfall
Increased Biodiversity
A Stronger Sense of Identity
Collaborative Design

Featured products & services
Custom Planters
Parklets
Design
Fabrication
Maintenance
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