Case studies

The Old Frizzle Hospitality Parklet

Boosting Local Hospitality: A Parklet for The Old Frizzle

We worked in collaboration with Merton Council to deliver a hospitality-focused parklet outside The Old Frizzle, a popular pub and restaurant in Wimbledon. The project transforms former paved street space into a welcoming outdoor area for seating, planting and socialising.

Designed to support local hospitality while enhancing the public realm, the parklet introduces greenery and activity into what was previously a hard, grey streetscape. The scheme contributes to a more vibrant and people-focused street environment, encouraging visitors to spend more time in the area.

The parklet was designed to bring a functional aspect for hospitality use as well as improvements to the wider public realm. Creating a space that was both practical, visually engaging and environmentally beneficial was key to this project.

Hospitality - centred Design

The design maximises seating capacity while maintaining a comfortable and accessible layout for customers and staff.

Integrated Planting

Greenery was introduced to soften the streetscape, creating a more inviting and visually appealing environment.

Reclamation of Road Space

Former on-street space was repurposed for public use, prioritising people over vehicles.

Durable and Sturdy Materials

The structure was built to withstand high footfall, especially during peak season, while remaining flexible for continuous hospitality purposes.

The introduction of the parklet has transformed the immediate streetscape, creating a lively and functional extension of The Old Frizzle while delivering wider public realm benefits to the surrounding community. The parklet has helped the business thrive in high season by providing additional seating and greenery.

A Hospitality Boost

The additional outdoor seating supports increased capacity and encourages al fresco dining, particularly in the warmer months.

Wider Enhanced Streetscape

The addition of the parklet and planting scheme has created a softer, more pleasant streetscape for people to pass through.

A Stronger Focus on People

Reclaiming the street space and giving it a purpose has formed better and more welcoming space for people to gather and create community.

Increased Footfall and Dwell Time

The new and inviting setting encourages visitors to stay longer in the area and engage with the space.

Client

Merton Council

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